Normally, when the collab expert ColourPop drops a new collaboration announcement, people savour it. But surprisingly, not this time.

British YouTuber, Zoe Sugg announced on Instagram that she has recently joined forces with the brand to bring to life the Zoella x ColourPop collection.

Zoe’s post reads,

“I can finally share the exciting news that I’ve collaborated with @colourpopcosmetics on a makeup collection! As most of you know, I’ve loved and used Colourpop for years (their eyeshadows and liquid lipsticks in particular are a staple for me) so I was delighted that they wanted to work with me on a collection!”

View this post on Instagram

[AD | Brand Collaboration] I can finally share the exciting news that I’ve collaborated with @colourpopcosmetics on a makeup collection! As most of you know, I’ve loved and used Colourpop for years (their eyeshadows and liquid lipsticks in particular are a staple for me) so I was delighted that they wanted to work with me on a collection! The theme and design is brunch with your besties (my fave meal time 🥞) and with its 70’s design elements & perfect colours & formulations, I am OBSESSED with it all (have been sneakily using it for months, every eyeshadow look I’ve worn has been from the Brunch Date palette) Its available to buy online on their website from 10am (LA time) & 6pm (UK time) on February 27th! I have a vlog going up soon with LOTS more detail & the launch event is tomorrow so there will be plenty of content & fancy swatches coming your way (didn’t want to overwhelm haha) EEEEEEE! If makeup is your thang, I hope you’re as excited as me! Which item in particular has caught your eye the most? ☺️ . . HUGE thanks to the team behind the photoshoot too! It was so much fun to be a part of (even though my nose was dribbling and I was sneezing over everyone all day) 😂 . . 📸 @kylegalvin_ .👗 @alexandrafullerton . 💇🏼‍♀️ @samantha.cusick .💄 @misscassielomas

A post shared by Zoë Sugg (@zoesugg) on

Speaking about the packaging, Zoe says, “The theme and design is brunch with your besties (my fave meal time)” The collection is said to have “70’s design elements & perfect colours & formulations.”

The YouTuber also chimed in that she’s been wearing the eyeshadows rather sneakily for a while. And promised more details and swatches soon.

RECEPTION

Although there were many positive responses on Zoe’s post, there was a completely different story on Trendmood’s post.

View this post on Instagram

Damn… #Colourpop is #OnFire 🔥💸 As a #makeupjunkie u know I’m #Obsessed and appreciate unique, fun Packaging!! 🥛🥞🍳 so….here are some pictures of the packaging details 😍 NEW 🚨 Collaboration #colourpopcosmetics X @zoesugg ・・・ Includes a full collection! Includes: 1. Brunch Date #EyeshadowPalette $18 2. Swipe Right #Highlighter $8 Swipe Right- Soft Peach With Pink Duo Chrome Finish 3. Soul Mate #Blush $8 Soul Mate- Peachy Pink 4. Supernova Liquid Eyeshadow $7 each OG- Golden Champagne Sprinkled With Silver Glitter Bellini- Metallic Rose Gold 5. Creme Gel Liner $6 each Sincerely Yours- Metallic Chocolate Brown Xoxo- Metallic Black 6. Lippie Pencil $5 each (existing shades) Bossy- Classic Red Oh Snap- Muted Pinky Nude Little One- Light Warm Nude 7. Ultra Matte Lips $6.50 each Self Love Club- Bright True Red Little One- Light Warm Nude @Me- Mid-tone Nude Pink 8. Lip Sets (liquid lipstick + lip pencil) Liquid Eyeshadow Duo . Will be Available ➡️ FEBRUARY 27TH @ 10am PST Online @colourpopcosmetics 10am . . Working on swatches for u!! Who is here for this?? 🥛🍳🥞🍓 XO #trendmood . . .. . . .#beauty #beautiful #bbloggers #beautyblogger #ilovemakeup #makeup #nailpolish #instabeauty #beautycare #lips #makeuptutorial

A post shared by TRENDMOOD (@trendmood1) on

MANY people called her Scamella, citing the travesty that was her advent calender. (Apparently, it was super pricey, and contained bags of confetti (?)) Whatever that story was, people are too disappointed to invest in her collection with ColourPop.

“I love colourpop but 1. I feel overwhelmed with a new product launch everyday. And 2. Who wants to buy from a scammer?”

“The packaging is adorable but the actual makeup collection is a major YAWN. And if the scamming stories are true, I’m really disappointed with them collaborating with her”

As far as the Zoella x Colourpop collection goes, numerous people are rolling their eyes over the palette. Neutrals with a pop of blue – nothing new there.

There is also head scratching over the choice of person. Since ColourPop isn’t easily available in the UK, and customs can be a bitch, this collab is all sorts of confusing.

The Zoella x Colourpop also includes

  • Brunch Date Eyeshadow Palette $18
  • Swipe Right Highlighter $8 – Soft Peach With Pink Duo Chrome Finish
  • Soul Mate Blush $8 – Peachy Pink
  • Supernova Liquid Eyeshadow $7 each
    OG- Golden Champagne Sprinkled With Silver Glitter
    Bellini- Metallic Rose Gold
  • Creme Gel Liner $6 each
    Sincerely Yours- Metallic Chocolate Brown
    Xoxo- Metallic Black
  • Lippie Pencil $5 each (existing shades)
    Bossy- Classic Red
    Oh Snap- Muted Pinky Nude
    Little One- Light Warm Nude
  • Ultra Matte Lips $6.50 each
    Self Love Club- Bright True Red
    Little One- Light Warm Nude
    @Me- Mid-tone Nude Pink
  • Lip Sets (liquid lipstick + lip pencil)

The collaboration launches on the 27th of February on colourpop.com.