I first heard about It Cosmetics when Instagram was hyping their CC cream. Although I haven’t used it yet, my most trusted sources tell me that it’s a game changer. CC creams, ofcourse, aren’t as heavily pigmented as foundations, but they’re perfect for everyday. They also provide optimal coverage, and conceal issues. CC = Colour correcting, so that’s what you get.

The CC cream has over 12000 (!!!) reviews on Ulta Beauty, and most of them call it iconic. Whats more interesting is that the Your Skin But Better CC Cream holds on all day long, sans a primer. So what was It Cosmetics thinking when they decided to drop the primer? Total world domination.


Your Skin But Better Makeup Primer is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works to refine the look of pores!

Perfect for all skin types, including sensitive skin, and featuring All Day Grip Technology. This primer can be worn underneath makeup, or by itself, for a more refined and hydrated complexion.

Even more cool info – IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

  • Hydrates skin and extends the wear of your makeup
  • Refines the look of pores with continued use
  • Oil-free formula infused with skin-loving glycerin, bark extract and ginger root extract
  • Pairs perfectly with your CC+ Creams, especially CC+ Cream Oil-Free Matte SPF 40

The Your Skin But Better Primer is in stock on the brand’s website as of now. But for how long? Only time will tell. Considering how great the CC cream does, there’s no denying that this might be another bestseller from it Cosmetics.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.