Woolmark Innovation which you did not ever thought
One thing that changes so fast is fashion. On daily basis there is something or the other that keep on changing. New innovation created by one of the oldest woolen brand. An unusual fabric created by woolmark is an unusual concept which was not heard before. One of the major problem of setting your wardrobe according to every season. Woolmark brand is famous for its woolen clothing and its know for its best quality. The brand is not out with a new innovation of using the wool in summers also. Woolmark innovation is all about using the clothes through out the year.
It is a clothing made from Australian Merino wool. This wool will keep you warm during the winter months and cool during shinny sunny days of summers. For making this task successful the Woolmark Company has joined their hands with India Fashion Forum (IFF). They have decided to rope in brands and create innovative garments from Australian Merino wool as a part of its grown.
The brand woolmark has excelled in the industry by its extremely unique and best quality of wool used for making the collection. The wool used by the brand gives a luxury and premium feel. Union Textile Minister Smriti Irani believes that the designing and fashion oriented things can be achieved best in India. “We encourage the use of wool as a natural fibre as we aim to promote the Indian wool industry.
Designers are using this concept in their clothes and brands have it in all their collection. This is really giving a true feeling of rebirth and redefinition of wool. The Woolmark Company is helming this initiative. I am curiously waiting to seen the entire new collction of this wonderful concept. I know it is difficult for you as well to wait for it 😛