Victoria Beckham is nothing short of an icon. Whether it was her stint as Posh Spice in Spice Girls (a name she would definitely live up to), her infamous clothing brand, or now – her upcoming beauty brand – Misz Beckham gets the job done.
After multiple alliances with Estee Lauder, Victoria Beckham is all set to launch her own beauty line, and from whatever info is out on the internet, it looks pretty fabulous!
VICTORIA BECKHAM BEAUTY
Speaking to VOGUE, Beckham shares her thoughts on the woman she counts on to turn her dream into a reality. “She is the most impressive person that I’ve ever met in the beauty space.”
The woman in question is Sarah Creal, a veteran product developer, who was also responsible for the Estee Lauder x VB pieces. Creal reciprocates the feelings of Beckham, stating that she “just believed in her, in her vision.” Creal is also now the cofounder and CEO of Victoria Beckham Beauty.
According to Beckham, Victoria Beckham Beauty is a serious business. “This is not a vanity project. I’ve never just gotten out the checkbook and gone crazy—what I’m creating is what I can’t find and what I want in my makeup bag.”
VICTORIA BECKHAM BEAUTY – INITIAL LAUNCH
The first ever pieces from the new brand include tools to create the signature VB look – a smoky eye. The line’s debut features eye shadows that the former Spice Girl wears on the regular. Other pieces include shadow toppers and satin kajal liners.
Furthermore, the products come in a 100% post-consumer recycled box. Additionally, the components for the shadows itself are of recyclable black glass.
The collection meets the checklist for non-toxicity set out in The Credo Clean Standard. Moreover it also surpasses that of Sephora. “It’s for women, by women. We’re creating beauty solutions that help fuel your life,” Creal says of the ethos behind the project. The pieces will be available at an “affordable luxury” price point.
Furthermore, Victoria Beckham fully intends to branch out into skincare and lifestyle, and considering she’s an overachiever, we’re super excited.
Victoria Beckham Beauty is now live, and available here.
