Concealers. They’re a staple in everybody’s kit. Whether you’re feeling full coverage queen or no make-up makeup princess, you need them. The perfect concealer is creamy, full coverage and flake free. That’s where the Too Faced Born This Way Concealer steps in.
Sure, there are a LOT of fantastic concealers in the market. But if you’re feeling boujee, you can make magic happen with the Born This Way concealer.
BORN THIS WAY CONCEALER
SUPER COVERAGE, MULTI USE
Conceal, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.
- Oil-free, non-comedogenic formula
- Can be used to conceal, contour, highlight, and retouch
- Weightless and hydrating so skin is never dry or cakey
- Long wearing for 12 hours
- Photo-friendly/No flashback
HOW IT WORKS
Diamond-shaped doe foot allows application in thick lines using the flat surface, as well as thinner lines using the side and tip for precision coverage.
To retouch & hide hyperpigmentation or discoloration: place a dot directly on area of discoloration and blend into skin with fingers, concealer brush, or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Contour: Choose neutral to cool-toned shades 3 tones darker than skin tone to create a believable shadow and shape.
Highlight: Choose a shade 2-3 shades lighter than your natural skin tone and in your same undertone.
While the Born This Way concealer currently has 20 shades in the market, there is talk of an expansion. Trendmood shared the news on her Instagram, revealing that 15 new shades will be added real soon to the line. Totalling up the tally to 35!
The shade names of the new comers are as follows:
- Cream Puff
- Spiced rum
The Born This Way concealer is a cult classic, and if you want to own it, shop it here. It retails for $29.