When something is Jeffree Star Approved, you know it’s legit. The beauty guru shook the industry when he reviewed the e.l.f. poreless putty primer alongside the iconic Tatcha Silk Canvas. The battle? To see whether the drugstore primer is actually a dupe for the Tatcha one. The verdict? e.l.f. stunned Jeffree Star in a way that even he didn’t expect.

Since then, the primer has been sold out at most locations and even online, despite updated stocks. The power of social media and a brutally honest opinion can do wonders.

PORELESS PUTTY PRIMER

This skin perfecting putty e.l.f. primer is infused with Squalane to help grip makeup for all-day wear and help protect the skin from moisture loss. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.

HOW-TO-USE
  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

When it comes to product packaging, of course Tatcha gets more points since it’s whole idea is based on the idea of a major luxury moment. You also get a cutesy spatula to pick up your product. With e.l.f., its more functional – basic black screw cap and transparent base.

And although it might seem like the Tatcha Silk Canvas is giving you more product, it’s actually the other way around. The e.l.f. Primer has 0.72 oz of product, while Tatcha only has 0.70 and costs $52.

With 101 reviews and 4.4 stars, the primer has become popular overnight. Queen Star even did a full face of e.l.f. cosmetics and was ecstatic at the results.

Goes to say that you don’t have to spend a truckload to get good quality stuff. Expensive does not equate to better quality. And e.l.f. proves the same.