We all know e.l.f. cosmetics for delivering super pocket friendly products – even strict critic Jeffree Star approves! But aside for bagging coveted positions in the industry (remember the Camo Concealer?), the brand just did something unexpected. They brought out the skincare guns.


Titled “The Supers”, e.l.f. cosmetics launched four newbies. They all come in pastel coloured packaging and include the items you require for your entire regimen. Start to finish. And true to the brand, they’re all immensely affordable.


Makeup, dirt, and oil don’t stand a chance against this gentle yet effective clarifying cleanser. This gel cleanser creates a gentle foam that lifts impurities from the skin, revealing a clean, smooth complexion. Niacinamide infusion helps prevent pores from clogging and moreover, strengthens the skin.

Ingredients we love:

  • Niacinamide (Vitamin B3) helps maintain moisture content while toning and clarifying skin tone.
  • Lavender helps soothe the skin.
e.l.f. The Supers
SuperClarify / Source: Brand

Dull, lackluster skin, meet SuperTone, a gentle daily face toner that helps remove dead skin cells to reveal a more radiant, bright complexion. This chemical exfoliant is powered by glow-inducing fruit acids with low pH that help tone, balance, and clear skin.

SuperTone is great for normal, dry, oily, and combination skin. However, people with sensitive skin should avoid SuperTone.

Ingredients we love:

  • Alpha Hydroxy Acids from Fruit Acids help to brighten the skin.
  • Witch Hazel helps ease inflammation and soothe skin.
  • Likewise, aloe also helps to soothe the skin.
  • Castor oil helps with inflammation and prevents over-drying.
  • Benzoic Acid helps provide a skin barrier from bacteria.
e.l.f. The Supers
SuperTone / Source: Brand

This soothing treatment face mask is like a warm, comforting hug for your skin. This thick, gel-textured mask includes Cica, a green herb found in many Asian regimens. This mask helps calm stressed skin for a complexion that’s as cool as a cucumber.

Ingredients we love:

  • Centella Asiatica (Cica) is an antioxidant rich herb that helps soothe skin. Additionally, it also reduces redness while helping support skin renewal.
  • Lavender helps soothe the skin.
  • Ceramides helps build up the skin’s moisture barrier.
  • Cocoa Butter helps lock in moisture.
e.l.f. The Supers
SuperMask / Source: Brand

Give thirsty skin what it craves with this hydrating, fast-absorbing gel moisturizer. This quickly seeps into the skin for smooth, non-greasy hydration. As a result, you get hydrated, bouncy, plump-looking skin.

Ingredients we love:

  • Squalane helps improve moisture balance and elasticity. In addition, it also deeply moisturizes skin.
  • Niacinamide (Vitamin B3) helps maintain moisture content while further toning and clarifying skin tone.
  • Centella Asiatica (Cica) to help protect, soothe, and hydrate the skin.
  • Snow Mushroom to help deeply hydrate and plump the skin.
  • Finally, Vitamin E helps nourish and also moisturize the skin.
e.l.f. The Supers
SuperHydrate / Source: Brand

Snag the entire e.l.f. cosmetics The Supers collection here. Additionally, you can also pick up the entire kit for $38.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.