The Pichhwai Collection: An art as old as time, the traditional Rajasthani work

“There is no beauty in the finest cloth if it makes for hunger and unhappiness,” a designer who believes and lives this thought. From a very early age, designer, Anita Dongre had great clarity about wanting to create a fashion house. While reflecting the beauty and rich heritage of India, she brought a whole new modern aesthetic to design. Her unique insights, astute eye and special understanding of women created her brand as one of India’s leading fashion brands. Every season designer comes up with her unique collections inspired by Rajasthan and India’s rich craft tradition. And just last evening the designer has launched her SS19 Collection named, The Pichhwai Collection.

The Anita Dongre collections are made for the fashion forward bride of today who values the essence of slow handmade fashion. Luxurious heritage crafts and the finest of silks entwine is exactly what you can expect from Anita Dongre Wedding Couture. Inspired by Rajasthan’s archaic grandeur and craft traditions, we showcase Indian attire in modern aesthetics. Her wedding collection is a metaphor for supreme craftsmanship. Just scroll our gallery and check her just launched collection.


The art of Pichhwai is renowned for presenting nature in all its glorious detail – an element that is revisited in all collections of the designer. Intricately painted by hand, each Pichhwai lehenga mirrors the countless effort, minute detailing and intricate handwork of the artist. The collection is presented in hues of blue, yellow and white, tiny spring flowers camouflage the beautiful birds as seen in the forests of Rajasthan. Adding hand painting in traditional Pichhwai style and crafted in pure luxurious silk, this entire collection is further embellished with pearls, sequins and signature craft of Gota Patti.

“My creativity is fuelled not just by design, but also by the revival of Indian crafts. I immediately knew that I wanted to give this art another form of life. So I invited Lekhrajji to our design headquarters in Mumbai, and that’s how the Pichhwai collection came to life,” said the designer.

This limited edition, 15 piece capsule collection is available exclusively at select Anita Dongre Wedding Couture Stores of Delhi and Mumbai.

Stay Updated.

Previous articleBoxy Styles Or Slouchy Totes Which One Your Take? 2019 Bag Trends
Next articleSuper Primers by Cover FX – You’re Welcome
I oversee fashion content for Style Gods. I put up in Delhi and love home decor, online shopping, and exploring life's existential questions.