Lawless Beauty has launched it’s first eye shadow palette, “The One”. The brand’s founder and CEO, Annie Lawless Jacobs says in an Instagram post that the idea behind the creation was “simply to create the perfect palette.”


Annie wanted a palette that she could use to create all of her favourite, essential eye looks. She didn’t want nothing extra or lacking.

She included all of the colours that she considers are non-negotiable.

  • a buttery matte cream
  • rich warm toned brown
  • also a peachy transition etc.

View this post on Instagram

SHES LIVE!!! ???? This palette is a very special creation to me because I designed it over many months of travels, adding and removing shadows upon each return based on what I wished I had in there and what I didn’t use while away. I even used it on my wedding day! My idea was simply to create my perfect palette. A palette that I can use to create all of my favorite, essential eye looks, with nothing extra or lacking. Certain shades that are non-negotiable for me, that I must always have on hand, include a buttery matte cream, a rich warm toned brown, a peachy transition, champagne, gold, and bronze metallics, a buildable matte black, a subtle satin brow bone highlight, a rich plummy burgundy, brightening warm yellows and oranges, a sculpting deep cool brown, and wearable jewel toned mauves and magentas. I struggled to find ONE palette containing all of these shades in one place – even the closest ones were always missing something I had to supplement. I also struggled to find ONE palette in which I used every single shade. Through my personal quest to create my perfect palette, THE ONE palette you need for any look or occasion was born. I hope you are inspired to use, wear, and love her in many different ways, for many different looks ???

A post shared by Annie Lawless Jacobs (@annielawless) on

The palette is slightly reminiscent of Anastasia Beverly Hills’ Modern Renaissance, but is pretty unique to Lawless.

The eye shadow palette was designed over many months of travels, and Annie even used it on her wedding day!

The One retails for $64 (yikes) and is available exclusively online on

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.