If you google ‘Shiseido Synchro Skin’, you’ll find this unfamiliar bottle of foundation. And if you’ve seen the new one roam around on the ‘gram, you’ll be ever so slightly confused. “But this isn’t what it looks like?”

Turns out, there was an older foundation in the Shiseido product line that went by the name of Synchro Skin Foundation. The new one, however, is Shiseido Synchro Skin SELF-REFRESHING Foundation. Yes, the glass bottle with the black and red top that is on every major beauty guru’s post these days is currently all the rage.

But, truth be told, the rage is really real. Because apparently, the foundation is pretty ground breaking.

SYNCHRO SKIN SELF REFRESHING FOUNDATION

A SHISEIDO first in foundation that self-refreshes nonstop with ActiveForce™ technology. This long-wearing fluid foundation synchronizes with skin and helps resist heat, humidity, oil and facial movement. Furthermore, it maintains a just-applied, flawless finish that lasts 24 hours. Weightless. Breathable. Blendable. Buildable.

Coverage:

Medium, Buildable

Finish:

Fresh, Natural

Formula Details:
  • SPF 30
  • Oil-free
  • All-day hydration
  • Waterproof, smudge-proof
  • Humidity-resistant, transfer-resistant
  • Dermatologist-tested
  • Non-comedogenic
  • Fragrance-free
  • For all skin types

There are a total of 30 shades in the foundation range. 5 categories (Fair, light, medium, tan, deep) and 3 undertones (neutral, golden, rose)

Shiseido Synchro Skin
Source: Brand

Based on a 7-day consumer study on 100 women, 94% of women agreed that the foundation felt comfortable on their skin. That’s a pretty big number. Moreover, 81% found that the Sychro Skin not only reduced the appearance of pores, but also kept their skin fresh AF. NOICE.

The Synchro Skin Self Refreshing Foundation isn’t the only item in this line. You’ve got concealers, powders and a cushion foundation too! So you can take your pick from the lot.

The foundation retails for $47, and can be purchased from the brand’s website or your local stores that carry sheseido.