The Label Life Store to make you add more to your homegrown lifestyle

In early 2012, the search for the ultimate fashion leads started a homegrown brand for crisp desk to dinner essentials. Formerly, and, at we put together a closely edited signature collection of inspired pieces for the home and wardrobe styled by pros with a keen sense of chic. Celebrity style editors Sussanne Khan, Malaika Arora and Bipasha Basu are handling different departments of the brand. After hosting a series of countrywide pop-ins since 2016 and offering at-home trials to patrons in Mumbai, the brand has now fully committed to an offline presence with first ever The Label Life Store at Mumbai.

“When we first started out, the plan was to remain strictly online. But we are a consumer-first brand. It became clear that our shoppers were keen to touch and feel the products before making their purchase. As we scaled, it became important to establish a physical connection, so here we are. We are also developing a mobile shopping app,” says founder and CEO Preeta Sukhtankar. The store’s collection is an extension of their online repertoire including elevated essentials, work wear, versatile separates and gifting items. Super stylists and Editors Sussanne, Malaika and Bipasha work closely with the team to thoughtfully create standout capsule collections with modern tailoring and masterful finishes with sole attention to flatter and compliment our varied body shapes.

Close on the heels of this launch is their second store in DLF Promenade, New Delhi and a long-term pop-in at Curations, Chandigarh. has also partnered with Project Eve for 11 shop-in-shops by the end of the year. Surely the collection will be exceptional and classy, once you will put them on you will feel like you are the stand in the crowd.

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I oversee fashion content for Style Gods. I put up in Delhi and love home decor, online shopping, and exploring life's existential questions.