Nothing makes your girl happier than when she gets bomb beauty stuff in a budget. When it comes to concealers, we all know that Shape Tape is iconic. One brand to dupe the queen has been Make Up Revolution – with their Conceal & Define concealer. But according to multiple sources, another brand has creeped up next to Revolution, and might topple it as THE perfect budget concealer.

Say hello to the e.l.f. cosmetics 16 Hr Camo Concealer.

I first heard about the e.l.f. concealer when Miss Jackie Aina tested it out on her YouTube channel. Since then, I’ve witnessed multiple influencers and beauty enthusiasts raving about the product.


A full-coverage, 16-hour wear concealer featuring a large doe foot applicator to conceal, correct, contour and highlight for flawless skin. The highly pigmented formula is lightweight, dries matte and won’t settle into fine lines or creases. Ideal for all skin types.

elf cosmetics
16 Hr Camo Concealer
Why we love:

16 Hour (!) Coverage: We got you. With hustling to work, running to the gym, and everything in-between, your concealer needs to play as hard as you do.

Doe Foot Applicator: The large doe foot applicator applies the creamy formula evenly and precisely for maximum coverage. In addition, the versatility of the wand allows you to sculpt, contour and highlight.

Formula: The intense pigmentation is full coverage, but won’t settle into fine lines, courtesy of its oil-balancing formula that leaves behind a matte finish.

Now, when e.l.f. said that their concealer was matte, they meant it was MATTE. So, if you have very dry skin, you’ll have to hydrate and prime really well. And if you’re lucky enough not to have fine lines around your eyes, you may not need to set this.

There are 18 shades in the e.l.f. concealer line. And although the spectrum misses a couple of undertones, it is still a good start. And according to the swatch pictures on the brand’s website, they also look like they oxidise. So be careful when you purchase them online.

elf cosmetics
Source: elf cosmetics

The e.l.f. concealers aren’t as vast as Tarte’s Shape Tape, but when a budget beauty brand competes strongly with a high end one, they might as well take my money.

Shop the 16 Hr Camo Concealer here.

Previous articleSelf-Made Female Billionaires all over the world- International Women’s Day 
Next articleSmashbox x The Hood Witch : Crystal Themed Coolness
A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.