Emerging Sustainable Brand Stores: Some of the country’s solely-ethical retail spaces
Sustainable fashion is thus partly about producing clothes, shoes and accessories in environmentally and socio-economically sustainable manners, but also about more sustainable patterns of consumption and use, which necessitate shifts in individual attitudes and behaviour. There are many brands who have established themselves online but now when people have accepted it openly there are some emerging Sustainable Brand Stores which you need to check out for your better and thoughtful wardrobe.
Ethical and sustainable fashion is an approach towards sourcing, manufacturing and designing clothes which maximizes the benefits to the industry and society at large, at the same time minimizes the impacts on the environment. Here are some of the best and brands that you need to check out and shop from them.
Brand believes, “At Everlane, we are not big on trends. We want you to wear our pieces for years, even decades, to come.” The unique aspect of Everlane’s store is the fact that it designed its own POS system that connects a visitor’s online profile with their in-store shopping.
San Francisco-based Allbirds is a startup aimed at designing environmentally friendly footwear. Allbirds first shoe was the Wool Runner, which is made from New Zealand superfine merino wool. The company claims to keep the brand as eco-friendly as possible.
Farheen Rahman and Priti Jain opened an eco-friendly designer boutique that stocks Indian labels committed to sustainability. The concept behind the store is to support and promote sustainability while giving a platform to designers and artists who believe in the same ideology.
Saahra, the new multi-brand sustainable fashion boutique curated by the designer Saachi Bahl. What makes the store stand out is its focus on sustainable fashion and luxury, resulting in a unique blend of contemporary labels like Anavila, Akaaro, Chola, 11.11/eleven eleven and more.
The Open Trunk
The Open Trunk is a treasure trove of all that is rich, elegant and simplistic from the world of textiles and design. This sprawling space hosts organic clothing, sheltering labels like House of Three and Amita Gupta Sustainable, and is also the exclusive address of another such sustainable label called House of Primes.