Long before nudes became popular, there were the Nakeds. Urban Decay, to be precise. The coveted Naked palettes stayed a top tier shadow palette before being retired in 2018. The world mourned the discontinuation of the Naked palette, but we had to make way for better things to come. Long story short, we’re now getting a bunch of complexion products by Urban Decay – their first – and they’re named after their super popular ancestors.
SAY HELLO TO STAY NAKED
STAY NAKED WEIGHTLESS LIQUID FOUNDATION
A vegan, buildable medium coverage liquid foundation with a real-skin matte finish that lasts up to 24 hours.
The lineup consists of 50 shades with 9 shade intensities, 3 mastertones, and 7 undertones to dial in your precise color match. This waterproof, long-wear foundation feels like wearing nothing, thanks to a breathable, flexible formula that moves with you (all day and all night, up to 24 hours!). It not only feels better, it even looks better with its stay-true color, which minimizes the appearance of pores—so you always look like you.
STAY NAKED CORRECTING CONCEALER
A vegan, demi-matte, and flexible liquid concealer with 25% more pigment and full coverage that lasts up to 24 hours.
With an expanded range of 25 shades, there’s enough coverage to go around. The Stay Naked Concealer lineup features 9 shade intensities, 3 mastertones, and 5 undertones. Use this flexible, real-skin matte finish concealer for just about anything, from covering imperfections to highlighting cheekbones.
The patented wave tip applicator makes it easy to get the right level of coverage. Use the flat side for precise, light application or lean into the curve for smooth glide-on application and heavier dose of product.
STAY NAKED PRO CUSTOMISER
Transform your foundation, concealer, and complexion products with these extra-pigmented red and white Stay Naked Pro Customizers.
Brighten foundations, concealers, and blushes with the Pure White shade. Perfect for ultra-fair to medium skin tones, the pigment shifts colors to a lighter, more pastel version to boost the tone and highlight strategic areas. Medium-dark to ultra-deep shades will love Pure Red—it’ll knock out dark under-eye circles and eliminate discoloration or hyperpigmentation in a single swipe.
Similar to the correcting concealer, the customizer has the wave tip applicator.
VICE LIP CHEMISTRY
Alongwith the Stay Naked series, Urban Decay is rolling out with a lip product.
A high-gloss, lightweight lip tint that reacts to your pH and creates a custom shade unique to your tone.
The color fully develops and reveals itself after just a few minutes and lasts up to 5 hours. Vice Lip Chemistry’s vegan formula goes on smooth and glossy (never sticky!) and does not transfer. Part of the Stay Naked collection, this Vice Lip Chemistry lineup is designed to flatter all skin tones. From laid-back neutrals with Low Key (pink-nude) and Heavy (pale nude) to bright hues like Streak (coral-pink) and 21 (cool red), there’s a shade to match every mood.
It’s not a complexion launch without a tool. A super-soft sponge with a silicone center that ensures smooth makeup application without soaking up excess product.
The Stay Naked collection drops online on July 19th, followed by store launches. International markets have to wait till August to get their hands on the newbie.