Fashion Icons Sonam And Rhea Kapoor launches Rehson
Fashion can bring some of the best combinations for each one of us with lots of surprises. Similarly here is a sister’s combo which are know for their fashion sense and style. Sonam Kapoor is the country’s fashion icon. Ask her the most stylish person in her family and she will say that’s her sister Rhea Kapoor. The two siblings sonam and rhea kapoor are now launching their fashion label Rheson, a combination of their names Rhea and Sonam. A number of Bollywood celebrities are associating themselves with the fashion world.
As far as sisterhood goes, Sonam and Rhea are winning on all counts. One, the superstar and the other, the mastermind behind her headline-making looks, the duo is at the brink of starting a fashion empire, launching their high-street fashion label. No points for guessing the etymology behind the name—Rheson comes from the combination of their first names.
Their collection will start at a price of Rs.400 and will go upto Rs.4000. The accessible and affordable line will comprise of Indo-western clothes and separates – skirts, T-shirts, tops and sweatshirts and the sizes will range from extra small to extra-large. It will be available from September in all Shoppers Stop outlets. The brand, titled Rheson, will not be a high fashion brand, but a high street brand, which is accessible, affordable and makes girls comfortable, given the Indian body type. Excerpts from a conversation with the sister duo on their plans for their label.
Rheson is made to allow girls to feel embraced by fashion and not intimidated by it. The line is specially created to flatter the Indian body type. Given that most popular high-street shopping destinations in India are outposts of international labels, the price tags are steeper than what you would expect from accessible fashion labels. Rheson is not limited to clothing, the first collection also promises bucket bags, backpacks and mini bags. We are eagerly waiting to see the collection.