#inconversationwith with Sitara

As we enter the petite studio of sitara located in Shahpurjat, New Delhi, one gets struck by all the tinsels, mirror, stones and all the fantastic Indian colours and prints the brand unapologetically celebrates.

Ruchika Kukreja who co-founded the brand with her mother and is the head designer talks to us how she wishes to storm the international runways with her true and authentic Indian crafts and on her quest to dress modern India. India that celebrates the crafts and its roots in the most flamboyant manner.

Watch below this episode of #inconversationwith Sitara.