Hola Boys,

Quite long since any interesting apparel launch has been round the corner, now is the time to look at one of the most awaited  brand, which is to our great surprise.

After his demonstration of brilliancy on the ground, the legend Sachin Tendulkar embarks on his journey to start a joint venture with fashion retailer Arvind Fashion Brands, showcasing premium range of men’s apparel, named “True Blue”.


It is available online on nnnow.com and in its newly launched store in master blaster’s home city, Mumbai. The brand is targeted mainly at men aged 28-40 years. It has initially launched casual and formal wear in the price range of Rs 1,200-3,500 and premium evening wear costing up to Rs 8,000. The brand focuses on reflecting Sachin’s persona through the design of apparels in accordance.

“The thought of crafting something highly iconic and that every Indian can talk to has been on my mind for a long time. When Arvind Fashion Brands shared their vision with me, there was a real synergy in our thought. Through our partnership, we will deliver an unmatched and never seen before range of clothing experiences that combine Indian elements with a modern artistic touch to it. You will see a lot of my own identity in the clothes and I hope you find it as inspiring as I did while creating True Blue!”, prompted the God of cricket at the launch of his fashion brand.

So what are you guys waiting for, go grab the best and be ready to flaunt your look this summer with something that’s worth showing off.

Keep it smart!