Ritu Kumar Jewellery Collaboration with Rhea Jewellery, a Mumbai-based label
Ritu Kumar is the largest & most respected designer brand in India today. Since 1969 she has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colours, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Ritu Kumar became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. The designer is now making her first foray into the world of jewellery with a new collaboration with Rhea Jewellery, a Mumbai-based label. Ritu Kumar Jewellery Collaboration is all about the complementary range of accessories which every woman would love to put with her daily day styling. Just scroll down our gallery and check her latest and the first-ever collection.
“When designing a new collection, it always comes down to two elements: material and mood. I’ve always been passionate about bold stones and crystals, especially how they catch the eye and evoke a sense of sparkle, both in the literal and figurative sense, ” says Rima Jain, founder of Rhea Jewellery.
“The jewellery is bold and designed to make a statement. This unique combination of materials makes for a larger range, where subtle pieces for daily use find a place next to chunky, crystal-heavy pieces,” said CEO, Amrish Kumar son of Ritu Kumar. He also explained when and where to use these jewels.
Formal meeting at work: Make a subtle yet powerful statement by pairing the Luna necklace from the collection with our nut bolt ring.
Drinks with colleagues after work: Simply swap the Luna necklace with the Calypso chain necklace and leave the statement nut bolt ring on.
Sunday brunch with the girls: Get into the groove with our marbled turquoise drops paired with the Aqua skyline necklace.
Cocktail party: Go heavy on the crystals with the Interstellar ring teamed with our crystal clover drops.
Time to use them wisely and leave your impression without saying.