The power of social media never ceases to amaze me. I honestly would’ve never found out about “Red Earth” had it not been for Trendmood. This Australian beauty/skincare brand is slowly becoming a hot seller due to aesthetic packaging and competitive prices. Red Earth is known for producing products inspired by the country’s low-maintenance and effortless beauty aesthetic.

So, I decided to check their website out for more info. Initially, I figured it was probably just a skincare line. But then I found out they’ve got a bunch of cosmetics too. Here are some of the things that caught my eye. In fact, I am so tempted to break my no-buy rule, I can’t even.

NO BOUNDARIES LIPSTICK: VELVET

This versatile lipstick has a velvet texture, superbly smooth application & buildable colour. Lay it on light or thick. Available in 6 shades –

  • Coral
  • Hibiscus
  • Peony
  • Begonia
  • Pomegranate
  • Rhododendron
PEN PAL WATERPROOF LIQUID EYELINER

I see waterproof liner, I buy.

This super-fine, precision eyeliner delivers beautifully bold lines. Moreover, intensely rich colour shapes and defines eyes with a long wear formula. Additionally, it is both smudge-free and waterproof. Available in 2 shades –

  • Chocolate Brown
  • Deep Black
BYE BYE DRY MOISTURISING FACE PRIMER

I have SUPER dry skin. So if I ever see a primer that works, I don’t pass.

A lightweight hydrating primer infused with botanical extracts to keep the skin feeling nourished and smooth throughout the day. Its completely transparent finish and lightweight formula leaves skin feeling moisturized. Furthermore, perfectly prepped for makeup application.

HYDRATE SUPERCHARGE SERUM WITH TASMANIAN SEA KELP

Hydration. Is. KEY!

Regardless of how many hours of beauty sleep you’ve managed to get, HYDRATE SUPERCHARGE SERUM will help your skin appear rested, hydrated and soft.

SECRET POTION ILLUMINATING SKIN FLUID

A super hydrating illuminating fluid with antioxidants and conditioning agents which create radiance on the face and body. The Red Earth Secret Potion comes in 3 luminous shades:

  • Pearl: sheer white with iridescent pink shimmer
  • Rose Gold: rosy pink with golden highlight effect
  • Bronze: warm, champagne shimmer
Red Earth Secret Potion
Source: Brand
DEEP DIVE THIRST QUENCHING WATER ESSENCE

Essences >> Toners. Period.

An advanced long-lasting formula that quenches your skin using the super moisturizing powers of hyaluronic acid. The advanced cell-boosting technology promotes keratinocyte health which helps prevent water loss and maintain a protective barrier.

If you’re in the US, you can pick these babes up at Target. If not, hop on to their website. They’ve got plenty more where the previous have come from. In conclusion, I think I might be bidding farewell to my money sooner than I want to. Consequently, I might become poor, but hey! At least I’ll look good.