Raymond Organic Collection is a new innovation with a perfect visual
Raymond is one of the best Indian Brands which was established in 1925. The brand is known for creating some of the best outfits out of best fabrics. Raymond has now launched Khadi, to re-spin the fabric of peace in weaves of fresh colors, styles & patterns. The brand is also trying to involve the culture and the roots of our nation to this “The story of Re-spun” collection. Raymond Organic Collection will be presented at an event that will re-invent Indian classical music and dance, trust me this is going to be one of those shows which you will never want to miss. The show will be held in Mumbai on 23rd May 2018. The collection offers contemporary pieces for both menswear and womenswear, ranging from casual to workwear and occasion wear. Just scroll our gallery to check the amazing collection of the brand.
“Raymond-The Story Re-spun depicts khadi as an integral part of our history and kindles a sense of pride for our nation. Conceptualised and developed in-house, the new TVC portrays the journey of khadi as the ‘Fabric of the Nation’, to becoming a new-age fashion ensemble, synergizing deep-rooted Indian-ness and craftsmanship of khadi, with the emotiveness and soul of the brand. It’s a beautiful woven narrative on khadi through a luxurious collection crafted with a milieu of exquisite colours, patterns and textures,” said Madhu Dutta, Marketing head of Raymond.
The initiative aims at changing the perception of khadi, so that the consumers view it as not just a functional fabric, but also one that can be the force of fashion in the country and in time, on a global platform. The entire collection will be available online and at all the stores’ also.
“The khadi spirit means fellow-feeling with every human being on the earth.”
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