Italian house is launching a ready-to-wear fashion label called Plan C Brand

Carolina Castiglioni has an impeccable fashion pedigree. Her history says that her mother, Consuelo was the founder of the luxurious label Marni in 1994 and her father Gianni, was CEO of the company and the scion of a well-known family that has provided luxurious furs to generations of well-dressed ladies. Fashion is clearly in Carolina Castiglioni’s blood. It’s not surprising, then, that she wanted to start her own fashion line named Plan C Brand. The collection read as a wardrobe of strong, individual pieces for every day, infused with a sense of unfussed quirk. Just scroll our gallery and check out the collection of the brand.

Plan C reflects the colorful, eccentric aesthetic forged by the family. A charming contrasting effect of masculine and feminine shapes defined the line. Oversize silhouettes were reigned in at the waist, while button-down shirts were sweetened by maxi ruffles and layered under sundresses.

“I like a play between feminine and masculine elements, oversize volumes, clean sculptural construction, and consistent fabrications, I like to wear what I design, so my collection, as creative as it could be, also had to be wearable.” said the designer.

Roomy outerwear—big parkas, boxy blazers, leather bombers—had a tomboyish charm, counterbalanced by more feminine, sculptural shapes. Long circle or plissé skirts, apron dresses with adjustable waistbands or quirky sundresses had a structured, disciplined silhouette, held firmly in place by the consistent fabrications that Castiglioni favors, together with an assertive palette of saturated colors. Leather pieces, including a great elongated vest with utilitarian pockets, exuded an effortless luxury attitude, while sweatshirts printed with drawings.

All what I can say about the collection is sophisticated quirkiness!

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I oversee fashion content for Style Gods. I put up in Delhi and love home decor, online shopping, and exploring life's existential questions.