When I want to look my best on casual outings, and I don’t want to use any of my pricier foundations – I grab the Photo Focus™. Wet n Wild’s foundation is a pretty iconic base when it comes to drugstore makeup. And the brand has now launched the Photo Focus™ Stick Foundation!

Packaged in a glossy black twist container, the foundation comes in 21 shades. 21 isn’t bad for a drugstore brand, but we’ve seen NYX and Maybelline go ham on the range. So, no excuses!

Like the OG Photo Focus™, the stick foundation has also been tested in 7 different lights. Subsequently, it has also been tested on different skin tones and types, with and without flash. So you know you’ll be selfie ready, no matter where you are.


Slay all day and play all night in this long-lasting,multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus™ Stick Foundation delivers long lasting coverage in a breakthrough, lightweight,multi-dimensional formula that applies to a flawless semi-matte finish.

  • Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability.
  • Perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown.
  • Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies.

Go ahead, choose the Photo Focus™ Stick Foundation as your new foundation BFF! We promise, the Photo Focus™ Stick Foundation will NOT disappoint!

The Photo Focus™ Stick Foundation retails for $5.99 and is available on the Wet n Wild website. The foundation is also Cruelty-free, Gluten-free, Talc-free, Fragrance-free and Vegan.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.