As somebody who has the chronic habit of breaking the bank, I am always on the lookout for less pricier alternatives to look good. And one such item I stumbled across was the Wet n Wild Photo Focus Foundation. Wet n Wild is a hugely popular drugstore brand in the US, with products at par with a lot of high end categories. Luckily, I didn’t have to hunt for it- a good extent of Wet n Wild products are available on Nykaa (thank heavens!)


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash

The Photo Focus Foundations retails for INR 599 for 30ml, slightly pricier than the US rate ($ 5.99), but still comparatively cheaper than high end stuff. The product is packaged in a small glass bottle with a black twist top and a spatula attached for extraction.

Wet n Wild Photo Focus Foundation
Photo Focus Foundation – Spatula applicator

Although the foundation is available in a decent 20 shades, Nykaa has stocked only 9 of them. (Y THO?) I purchased it in the shade “Buff Bisque” which works well for my NC30 skin tone.

The plastic spatula carries enough product for a decent application and then some. You can use the wand to apply the foundation directly to your face and is medium to buildable full coverage. Although when I tested it, I noticed it applied better with a sponge than with a brush (too streaky). And another important thing to understand that you NEED a pore filling / silicone primer underneath as this foundation has the tendency to emphasise fine lines (boo!)

Wet n Wild Photo Focus Foundation
Photo Focus Foundation – Swatched

Also, you might want to not bring the wand too close to your nose. The smell is characteristically unpleasant, although I am unbothered by it and it does dissipate after a while, which is a plus!

If you have dry skin, you might want to moisturize prior to application as this product is pretty matte. Don’t forget to set it after though. The foundation is pretty comfortable wearing, and photographs stunningly! It definitely does justice to the #nofilter perfection claim. (unless you’re wearing the wrong shade)

Wet n Wild Photo Focus Foundation
Photo Focus Foundation – Blended In

The staying power is a decent 7-8 hours without touch ups. I honestly wouldn’t know if it lasted longer as I don’t wear foundations for far too long. And if you’re looking for a dewy foundation, you might want to give this one a miss.

  1. Inexpensive, travel friendly
  2. Comfortable wear
  3. Good coverage
  4. Beautiful, flawless finish
  5. Photographs like a dream
  6. Good wearability
  1. Unpleasant smelling
  2. Not available in a diverse shade range in India

Shop your own shade on!

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.