Fashion never sleeps. It never misses a chance to amaze you with the cultural definitions through its design.

And for that we are always in search of better and the best. My mission never stops, I’ve been on one, searching for a unique designer who have the ability to quench my thirst. The basic idea is to introduce young designers and give you a chance to interact with their designs, their latest collections and their inspirations. I believe that “If we don’t start giving new designers a chance, the design industry will crumble.” Designers who gather that courage to go for unusual, beyond boundaries should definitely be given all that is required to introduce them.

Like a deep rooted dream, she has always been. 

Pariah is the outsider

Who is really within. 


Pranami Kalita owner and designer of Pariah.
Pariah is the spirit – she who cannot be fixed. She belongs to no one place and time and yet is eternal and worldly. Standing in the fringes of society, borders become permeable, cultures become amorphous and ideologies dissolve. For Pariah, there is no one constant and yet she is singular, immutable and absolute.
With her roots in Assam, Pariah is the offspring of Pranami’s vision to blur the boundaries between mainstream trends & indigenous culture – to bring Assam’s couture tradition to the forefront of Indian fashion. The debutante designer uses revered indigenous silks like the Muga, Eri & Paat, typically women by local Assamese women, along with fabrics from other regions of India. Traditional Assamese motifs are redesigned and reinterpreted using embroidery and weaving techniques from other cultures. Romantic, feminine and timeless, Pranami’s designs showcase a seamless blend of her Assamese roots, her Indian heritage and her global sensibility.


Pranami with a Masters in Psychology, and having spent almost a decade in PR and marketing in the UK, designing wasn’t serious business for Pranami until the spring of 2015. Pranami always had a deep love for fashion, but without any formal training it had been unlikely she would start designing. It was after she came back to India from the UK, she felt a strong disparity between mainland India and the North East cultures.
Perplexed by the inadequate representation of indigenous traditions, she saw an opportunity in her aspiration to become a designer – to bridge the distance between the North East and the mainland through the medium of her passion. Exploring her Axomia heritage, Pranami designs garments using fabrics and motif from Assam, mixing them with textile traditions of other regions, to bring her native culture to the foreground of Indian fashion.
Her designs truly depicts the cultural heritage of Assam, also she has introduced the traditional fabrics and weaving techniques in her designs which is really fascinating.

Check out her website, you will discover a new language, culture and definition of fashion: