The Fenty Effect is credited when it comes to diversity and inclusivity in the beauty industry. Now whether the inclusion is a business move, or a genuine feeling, that’s between the brand and their Lord. But what is fact...
Rihanna isn’t one to ignore inclusivity. Consequently, if she were to launch a mattifying primer with her brand, Fenty Beauty, it was only a matter of time before a hydrating one was announced. And all of us with the...
Two decades after blessing the world with the art of arching and filling in brows, Anastasia Beverly Hills is progressing to new territory. This year, it’s not just about eye shadow palettes, lipsticks and highlighters. ABH recently released their...
Nykaa Beauty is the brainchild of our favourite beauty retailer, Nykaa.com. The beauty brand, since it’s inception, has launched numerous pieces ranging over separate categories – complexion, eyes, lips – the works. And not only have they brought in...
Yes, yes, THE Lottie Tomlinson. Sister of boy band heartthrob, Louis Tomlinson. But if you’re wondering if Huda decked on this collaboration because of a famous sibling, let me reassure you, she didn’t. Lottie Tomlinson is an established makeup...
Misz Barbie has been an icon since time immemorial. Our childhoods were laced with Barbie dolls, playing dress up, and weaving the perfect stories for our perfect Barbies. And although life may not be that perfect in reality, it...
If you were to get into my drawers, you’d find a bunch of Anastasia Beverly Hills – eye shadow palettes, highlighter palettes, brow stuff. But what you won’t find is an eyeliner, since the brand doesn’t do liquid liners....
As a person with very sparse brows and tiny lashes, I am extremely grateful for brow products and mascara. Falsies even, actually. So when I heard about the new Milk Makeup Lash + Brow serum, I was pretty excited....
Jake-Jamie is that person on Instagram with all the crazy, unique and fun skin care and masking videos. So, naturally, none of us are going to object when Revolution Beauty terms him as the “Skin King”. The influencer already...
Pat McGrath is the epitome of makeup luxury. The artist, along with her namesake brand has raked over 2 and a half million followers on social media alone. Not only is her makeup application iconic, her products hold top...