NYX Cosmetics does pretty well in the complexion department. And ever since they dropped their Can’t Stop Won’t Stop line, there has been no looking back! For a drugstore brand, the label has won hearts of consumers for showcasing inclusivity – something which a lot of big brands fail at. NYX continues to meet the mark of diversity, and we’re all super happy.

Speaking on the topic of India, NYX Cosmetics has still failed to deliver all their now-old launches here. I’m still refreshing NYKAA in hope of the launch of the Can’t Stop, Won’t Stop line. But alas, no success so far. What they did launch recently, were the Born To Glow products – highlighters, glosses and what not. Another new item we’ll probably have to wait indefinitely for? The Born To Glow foundation.


The brand has targeted this new foundation to their fall 2019 launch, and is already available to shop on the NYX US website. Bummer. But what exactly does this foundation entail?

We. Can’t. Even. The brand-new Born to Glow Naturally Radiant Foundation is so glowrious. Available in an inclusive range of 45 truly flattering shades, our covetable formula delivers buildable medium coverage and a naturally radiant finish that lasts. This liquid foundation blends like a dream and even works with your skin to help create a smooth, even-toned look. Turn up the luminosity with our other Born to Glow must-haves.

Yes, you read it right. FORTY FIVE SHADES. And they look like a well thought out shade range. No excess/lacks in any skin tone range, we’re all celebrating!

I found out about the new launch through Trendmood. And if you filter through the comments section, you’ll find a bunch of people super excited over an affordable non matte foundation!

“I’m here for a non matte drugstore foundation!”

“Omg!!!! Yes finally a foundation thats not matte!??”

“Yesss so glad I found this! I’m so excited for a glowy foundation with such a great shade range that is #vegan & #crueltyfree ? Great job @nyxcosmetics ??????”

You and me both, sister. You and me, both.

The Born To Glow Foundation is, as mentioned before, vegan. And retails for a mere $10!

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.