Nykaa is not only India’s leading beauty retailer (more than half of the population prefers it over Sephora), but it is also a beauty brand on it’s own. I’m pretty sure when Falguni Nayar dreamt of and started Nykaa, she wouldn’t have imagined in her wildest dreams that they’d get to this point. And yet, here we are. With major global brands bringing in their collections through the retailer, and Nykaa Beauty cementing itself as an affordable Indian brand.

After some complexion stuff, and a whole lotta lip stuff, Nykaa Beauty brings it’s version of a Demi Matte Lip Cream to buyers. For the uninitiated, demi matte lipsticks don’t dry down in their entirety, and are super comfortable to wear. But how good is this new launch by Nykaa? Only time will tell.


I will be honest. I hear “demi-matte”, I think Huda Beauty almost instantly. So should I think Nykaa should’ve come up with a different name? Perhaps. But then again, numerous brands do the exact same thing. (doesn’t mean it’s okay, though. Innovation is important when it comes to a brand.)

Moving along, let’s see what Nykaa’s description of the lip cream is.

Let your lipstick speak the language you do with Nykaa’s Demi-Matte Lip Cream. One swipe is all you need to fall in love with its magical texture. This soft velvety formula hydrates your lips for hours of comfortable wear. Furthermore, the weightless emollient oils helps to achieve a subtle glow. Never cracking or creasing, this one of a kind lipstick is sure to become a staple in your makeup bag.

Nykaa Beauty Demi Matte Lip Cream
Source: Brand
  • Matte meets gloss
  • Soft, creamy matte formula
  • Weightless & comfortable
  • Gives an alive and intense color payoff
  • Super hydrating
  • 6 hours lasting
  • Formulated in Italy
  • Fragrance free

There are a total of 12 shades in the new line, and they’re all named after millennial/Gen Z slangs. Do I like? Maybe. Do I appreciate them not mentioning what the actual colours are on their page? Absolutely not.

Nykaa Beauty Demi Matte Lip Cream
Source: Brand
  • Goals
  • On Fleek
  • Basic
  • Bae
  • Squad
  • Thirsty
  • O.A.T
  • Bounce
  • Yaaas
  • Lit
  • Slay
  • FOMO

Each of the Demi Matte Lip Creams retail for INR 399, which I suppose is a fair price tag. And if the formula is something you fall in love with, even better. Shop the range here.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.