It all started when her husband, Chris, gifted her a vintage Chanel bag – which was neon. And it was then that the beauty guru KNEW she wanted to do something with fluorescence. While normally, her epiphanies comes through cravings, this time, it was because of Fashion.

And lately we’ve seen the guru rock neon ensemble after neon ensemble, clearly hinting at what was coming. But with anything Huda Beauty, we couldn’t have guessed. After her lashes, eyeshadow was the next big thing for Huda Beauty. Or as she likes to call it her “bread and butter.” Multiple full sized, and minis later, it’s time to increase the fam.

Say hello, to the Neon Obsessions Palettes – which will fulfill your neon cravings and the 2019 trend for days. There wasn’t supposed to be a reveal yet, but due to an unfortunate leak, the creators decided otherwise. Because we all know that info can spread like wildfire on social media.


There are a total of 3 palettes under this category. Each of them have their own distinct neon packaging – so they look rad while sitting on your vanity. They’re created to look like they’re “lit from within.”


The formula for the Neon Obsessions took the longest to create. There are nine super-pigmented, ultra-blendable shades. The super-reflective duochromes have the most amazing blue iridescence to amplify the neon – they literally make the Neon shades look like a neon sign. Furthermore, there are neutral colours in the Neon Obsessions palettes, so you can get more diversity.

The Neon Pink Obsessions

It has five matte and four duochrome shades of the most flattering pinks, purples and corals. All of them easily build up to bold, monochromatic looks or can be used to create a more subtle, iridescent glow! You can also wear the shades as shimmering blushes or highlighters.

Huda Beauty Neon Obsessions
Source: Brand
The Neon Orange Obsessions

This palette has six matte and three duochrome shades of the most eye-popping yellows, oranges, and pinks that seamlessly blend together or powerfully stand alone!

Huda Beauty Neon Obsessions
Source: Brand
The Neon Green Obsessions

With three mattes and six duochrome shades of greens, pinks, and neutrals, you can create the most stunning looks with a gorgeous iridescent finish!

Huda Beauty Neon Obsessions
Source: Brand

The best thing about the Neon Obsessions palettes are that you can use them anywhere on the face – they’re SUPER safe. They hit the online market on the 30th of May. Additionally, they’ll be available in retail stores on the 7th of June.

  • ShopHudaBeauty (join the waitlist here)
  • Sephora
  • Sephora at JC Penney
  • Harrods
  • Selfridges
  • Brown Thomas
  • Arnotts
  • Cult Beauty
  • Naimie’s Beauty Center
  • FeelUnique
  • Net-a-Porter
  • The Beauty Editor
  • Boutiqatt
  • Alshaya
  • Harvey Nichols (KSA)
  • Debenhams (KSA)
  • Yan & One

($29 USD / £24 / €27 / 110 AED / $43 AU / 2,490 INR / 9.50 KWD).

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.