After what seems like an eternity of teasing, Etude House has FINALLY made it’s way to India, aka, to The brand launched alongside TONYMOLY, another popular K-Beauty brand. While Etude House is definitely lower on the money bar, it still works really well. While TONYMOLY focused their launch on skin care, Etude House brought skin care and makeup to the table.


The Etude House collection is divided into four separate categories –

  • Lips
  • Eyes
  • Face
  • Skincare

Under the lips section, the brand carries their cream lipsticks and their cult favourite Dear Darling Tints. You can use the tints on your no-makeup makeup days for that gorgeous flush of colour, without looking OTT.

Etude HouseFor eyes, you’ve got a little something for everything. Eye shadow palettes, brow pencils, mascaras and liners. To give your eyes a little edge, the brand also brings along their Mirror Holic Liquid Eyes – glitters. To channel your editorial lewks, they also have a Mirror Holic Eye Glossy Coating.

Etude HouseThe Etude House face category includes contour sticks, play sticks, and powders along with the addition of another necessary product – sun screen. My personal favourites? The Glow On Bases – Hydra and Oil Volume. Both of which can be used to prep your skin before makeup. Or simply used on their own.

Etude House


In skincare, the brand brings their iconic Wonder Pore range – which focuses EXCLUSIVELY on pore care. And we all know how pesky those pores can be. Aside from wonder pore, there’s the Moistfull Collagen line – sheet, emulsion, essence, face cream AND eye cream. Moreover, Nykaa also carries patches for your under eyes and lips.


If you’re feeling like investing in a little K-Beauty, shop the entire Etude House range on

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.