Moschino Collaborates H&M and its First Ad Campaign Features Gigi Hadid

“Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.” Moschino Collaborates H&M, brands are expected to bring something spectacular in the fashion world. Jeremy Scott and Moschino revealed that the designer would be working on a capsule collection with H&M. The luxury fashion house selected Gigi Hadid to feature its first campaign.

The entire collection will soon be out on 8th November and surely you are going to love the collection. Featuring silver, gold, and sparkly fabrics, contrasted with a lot of neutral colours, you’re probably going to want all of the striking pieces. Fans of the brand can expect “vitality, playfulness and humour” from street style brand. Just scroll down the pictures and check glimpse of the collection. “Gigi Hadid is central to the collection, and famously helped Jeremy Scott announce the collaboration via video chat, back at Coachella back in April 2018. Unsurprisingly, the model feels like the perfect fit for the special collection.”

“I thought about the mood of ‘street’, the mix and attitude of haute couture and humour, and the elements of bling accessories piled up on top of each other to capture and create the look I do on the catwalk. I thought of it as ingredients for a feast, and I wanted to include all the ingredients to make sure it had all the essence of a Moschino collection.” said Jeremy Scott.

Campaign collection was Styled by Carlyne Cerf de Dudzeele, with hair by Guido Palau and make-up by Pat McGrath, the campaign features models Gigi Hadid, Imaan Hammam, Vittoria Ceretti, Rianne Von Rompaey, Stella Maxwell and Soo Joo Park.

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