Yes, you read it right. Maybelline has come out with an easy-to-remove mascara, because taking makeup off shouldn’t be a task, and we shouldn’t have to sacrifice our lashes in the process of removing stubborn mascaras.


The new Snapscara from Maybelline is smooth, clump-free volume on and off in a snap. Not clumpy. Not flaky. Not tough to take off. It delivers smooth, clump-free volume in an instant. This easy on, easy off formula applies effortlessly and removes in a snap. No rubbing or tugging. It’s an ideal mascara for sensitive eyes. This voluminous mascara is made without pigment-dulling waxes and the effect is super-saturated lashes with pure color intensity. Easily remove this game-changing mascara with a cotton pad and warm water – it’s never tough to take off. You will never need to rub or experience those dreaded raccoon eyes. This colored mascara is ophthalmologist tested and suitable for contact lens wearers.


Step 1. Apply this non-clumping mascara from your outer to inner lash with smooth strokes.

Step 2. Keep building volume as desired.

Step 3. Allow the mascara to dry.

To Remove: Splash the eye area with warm water and softly massage to remove or apply makeup remover to a cotton square to lift off the eye area.

The Maybelline Snapscara comes in 4 colours – Pitch Black, Ultra Violet, Black Cherry and Deja Blue and retails for $5.99