Lancôme’s Global Creative Director and famed UK YouTuber, Lisa Eldridge has her own makeup line. And true to herself, they’re all red lipsticks. After all, Eldridge has spent a lot of her time teaching people the different ways to wear a red lip, so it seems fitting that her first line has a trio of red lippies for everybody.
In an interview with Allure magazine, she explained that she had done an editorial a few years ago where she stuck actual velvet on to a model’s lips. Although it was a stunning shoot, it wasn’t exactly too comfortable for the model. The inspiration for the lipstick comes from a recurring dream Lisa had. And inspired by a quote by surrealist writer and poet, Andre Breton ‘Objects seen in dreams should be manufactured and put on sale.’, Eldridge did just that.
She told Fashionista that the lipstick has a “vibrant, velvet finish” when applied directly to lips from the bullet, or a “painterly stained look” when applied via fingers or a lip brush. The range is cruelty free, and the packaging is reflective of Lisa herself – Gold bullets with her signature etched on the cap.
There are three shades available
Velvet Ribbon – a vibrant, universal neutral/blue red.
Velvet Jazz – a muted, earthy, brick red.
Velvet Morning – a hot and fiery, bright orange/red.
Lisa told Allure that the lipsticks almost didn’t happen because creating a formula that looked like velvet was tricky. But almost everybody who saw the prototype would gush over how good it was. And that led her back to the manufacturing room, shower cap and all.
The Velvet Ribbon shade is “pretty universal,” she says. “It’s one of those colors that sits well on everyone.
Velvet Jazz was inspired by a 1930s lipstick from her own vintage collection. Moreover, she calls it the “chameleon” of all the colors, as it looks different on all skin tones.
Velvet Morning is Eldridge’s favorite to wear as an everyday look.
The collection tells us that this is just the beginning of Lisa Eldridge’s beauty empire. Find her lipsticks on lisaeldridge.com. They retail for £26 (or $34 USD) each, or you can buy the trio as a set for £75 ($97 USD).