Kim Kardashian continues to be a trendsetter for both previous and current generations. Whether it’s recreating makeup looks or basically pulling off an outfit she has, the KUWTK star keeps everybody on their heels. And even though baby sister Kylie established her beauty industry presence way before than Kim, it hasn’t stopped the starlet from cementing her own brand. KKW Beauty, who recently launched a rather fiery collection, is now all set to drop a line inspired by the 90’s.

KKW BEAUTY THE MATTES COLLECTION

The Kar-Jenners are the ones who are responsible for the glowy, highlighter trend which we can’t seem to get enough of. But this time around, the brand is all about the mattes. (Some of us are pretty excited about this launch – a good set of mattes is super important in a vanity)

The new Mattes Collections features two separate lines, one focusing on darker tones, and the other on neutrals –

  • Smoke
  • Cocoa

Both lines feature eye shadow palettes, lip liners, lipsticks in a new matte formula. Furthermore, they also include eye liners.

MATTE COCOA EYE SHADOW PALETTE

The Matte Cocoa palette is a 10-pan eyeshadow palette formulated for an easy, blend-able application. Featuring all matte shadows that provide a creamy, powdery finish in an array of warm brown and tan tones for seamless blending.

KKW Beauty The Mattes Collection
Source: Brand
  • CREAM: MATTE WARM BUTTERCREAM
  • SANDSTONE: MATTE SOFT CANTALOUPE
  • DESERT: MATTE SOFT GINGER BROWN
  • HONEY: MATTE SOFT WARM CARAMEL
  • TAWNY: MATTE WARM CINNAMON
  • BAMBOO: MATTE SOFT WHEAT BROWN
  • SIENNA: MATTE SEPIA BROWN
  • COCOA: MATTE MOCHA BROWN
  • BOURBON: MATTE MAHOGANY BROWN
  • WOOD: MATTE DEEP HICKORY BROWN
MATTE SMOKE EYE SHADOW PALETTE

The Matte Smoke palette is a 10-pan eyeshadow palette formulated for an easy and blend-able application. Featuring all matte shadows that provide a creamy, powdery finish in an array of smokey nude, brown and grey tones for seamless blending.

KKW Beauty The Mattes Collection
Source: Brand
  • PORCELAIN – MATTE OFF WHITE
  • STUCCO – MATTE PALE BEIGE
  • SAND – MATTE NEUTRAL MID-TONE BROWN
  • GRANITE – MATTE DUSKY TAUPE
  • CLAY – MATTE WARM CAMEL BROWN
  • UMBER – MATTE DEEP CHOCOLATE BROWN
  • GRAPHITE – MATTE DEEP ASH BROWN
  • STONE – MATTE SMOKEY GREY
  • ONYX – MATTE BLACK
  • NAVY – MATTE NAVY
MATTES COLLECTION LIPSTICKS

The new KKW matte lipstick formula provides a velvet matte finish with comfortable non-drying wear. Formulated with mattifying powders for a lightweight velvety texture and treated pigments lay down full coverage in one swipe. Moreover, the lipsticks are named with the prefix “90’s”

KKW Beauty The Mattes Collection
Source: Brand
  • Chic – Warm Reddish Brown
  • Glam – Warm Mid-Tone Honey Nude
  • Style – Warm Beige Peach
  • Runway – Peach
  • Supermodel – Warm Pinky Nude
  • Icon – Warm Rosy Nude
MATTES COLLECTION EYELINERS

Two Matte Cocoa eyeliners and Three Matte Smoke eyeliners.

Four new never-before-seen shades and existing black, this long-wearing eyeliner pencil glides on smoothly with an intense and pigmented line in just one stroke.

KKW Beauty The Mattes Collection
Source: Brand
  • Brown
  • Nude
  • Black
  • Navy
  • White
MATTES COLLECTION LIP LINERS

This long-wearing lip liner pencil glides on smoothly with an intense and pigmented line in just one stroke. Moreover, there are 3 lip liners each in the Cocoa and Smoke collections. Similar to the lipsticks, the lip liners also have a prefix of “90’s”

KKW Beauty The Mattes Collection
Source: Brand
KKW Beauty The Mattes Collection
Source: Brand
  • Chic – Rich Reddish Brown
  • Glam – Mid-Tone Warm Beige
  • Style – Deep Beige Peach
  • Icon – Medium Warm Beige
  • Runway – Mid-Tone Peachy Nude
  • Supermodel – Mid-Tone Pink

You can purchase the mattes collection pieces either as bundles or as individual items. The line launches on the KKW Beauty website on the 16th of August.