Foundation, primer, and now eye shadows. Nykaa Beauty seems to be getting no sleep lately. And we couldn’t be happier. The brand still has a long way to go in order to become vanity staples, but we’re glad to see it trying. The latest, of course, are 12 in 1 eye shadow palettes – 12 eye shadows in 1 palette, ie. And they’re named after their 6-pan predecessors, Just Wink It!

NYKAA BEAUTY JUST WINK IT! 12 IN 1 EYE SHADOW PALETTES

The name is a mouthful, like Daenerys Targaryen’s. But in order to keep things simple, we’re just going to call it ‘Just Wink It!’

The new palettes feature both matter and shimmer finishes, and are separated by colour schemes into 5 separate palettes.  These shades will get you rocking that simple-subtle daytime look to red carpet-ready glamour. The velvety texture easily blends to create smooth, even color while delivering a rich, long lasting pigment. So, mix and match from these 12 shades and amaze everyone with them angel eyes, girls!

Nykaa Beauty Just Wink It!
Source: Brand
FEATURES
  • Moussey matte texture of shadows
  • Dual application on lips and cheeks
  • All day comfortable wear
  • Extremely light weight formula
  • Enriched with argan oil and shea butter
SHADES
  • Caramel Crunch – Express your love for basics with this range of nudes and stay classy as always!
  • Double Chocolate Chip – Trigger your indulgence with the shades of brown and let your eyes do the talking!
  • Peach Sorbet – Allow us to make you look sweet as a peach in no time with this peachy eyeshadow palette!
  • Crushed Berries – Relive the same naughty and nice eye looks with this mauvy plum palette and amaze everyone with ’em eyes!
  • Sweet Sundae – Get ready to take on the night with this pretty palette that will take your look from work to play instantly! 

I will be honest, I wasn’t too impressed by the campaign images. I think Nykaa needs to step their game up a little, and deliver. Since images lead to first impressions, there shouldn’t be room for disappointment there. But that’s just my opinion.

Shop the Just Wink It! Eye Shadow Palettes on Nykaa.com. They retail for INR 1499.