While matte lipsticks and liquid lipsticks continue to be a must-have for events, dinner dates and any other time you require a long lasting lip, it’s balms and glosses that are having their moment. With more focus shifting to neutral, no-makeup looks, lip gloss and lip balms are top tier choices for lips. And of course, the summer of 2019 saw multiple glossy launches. Naturally, it’s no surprise when everybody’s favourite Jouer announces their new Essential Lip Enhancer Shine Balm.


A moisture-rich balm with a wash of color for smooth, shiny, kissable, baby soft lips. Nourishes, conditions, and hydrates for visible fullness.

Why We Love It

Jouer took their best-selling Essential Lip Enhancer Conditioning Treatment formula and made it a lightweight balm. Paired with a wash of color, a glossy irresistible finish, and an alluring rose scent. Key ingredients moisturize lips and increase the look of fullness while reducing the appearance of fine lines.

  • Maxi-Lip™, helps increase the visual fullness of lips while decreasing the appearance of fine lines.
  • Shea Butter, acts as a protective shield to maintain suppleness in dry, flakey lips.
  • Jojoba Seed Oil, moisturizes, nourishes and helps soften the lips.
  • Naturel – translucent light pink
  • Peony – tinted peachy pink
  • Rose – tinted warm pink
  • Amaryllis – tinted warm brown nude
  • Dahlia – tinted deep berry
  • Poppy – tinted warm red
Jouer Essential Lip Enhancer Shine Balm
Source: Brand

Founder Christina’s tips include applying the Lip Enhancer Shine Balm at the beginning of makeup application to prep and nourish your lips!

Each of the Lip Enhancer Balms will retail for $18, and will officially launch July 29th. In the meantime, you can sign up for the waitlist here.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.