Jajaabor Designer Brand Is truly making us believe that we are born to be bold
Jajaabor, in Assamese means “nomad” and as the name suggests, The brand believes in bringing inspiration from our travels to apparels, tailor-made for the contemporary Indian. Just like music has no language and love has no reason brand has no borders for fashion. The jajaabor designer brand collection is based on landscapes of imagination, embarking on new journeys. Today, the world has become a global village and we blend elements from our heritage with timeless and relaxed silhouettes, natural fabrics, colours and stories from the world around us.
“Jajaabor is a design initiative that seeks to capture and celebrate this freewheeling essence that lies within each of us; and transmute experiences into stories by employing a traditional and classic approach that is close to the roots from where we come from, yet drawing from diverse sources for the unbridled soul to breathe free and set sail in a vast and disparate world.” said the designer. And the designer brand is all set from Lakme Fashion Week Spring Summer 2019.
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The wait is almost over!!! Two more days to go for the launch of our Summer Resort ‘19 collection “The Moving Wall” at the Emerging Designer Platform of Lakme Fashion Week, Summer Resort’19 on 2 February, 12PM at Jio Garden, BKC, Mumbai!!! #fashionwithoutborders #designinindia #khadi #chanderi #fashionstyle #textures #prints #globalfashion #womenswear #womensfashion #affordablefashion #loveforminimal #lessismore #fashiondesigner #classicstyle #traveller #homestay #casualstyle #easywear #indiantextiles #craftmanship #embroidery #indianfashiondesigner #lakmefashionweek @lakmefashionwk @azafashions @storeanonym @evoluzionestyle @style_aura @collageshop_bangalore @anantamofficial @anaitashroffadajania @theindiastory @pauseforacauseindia @designone_official @bishakhathapa Photography @shubhankar_goldar
But the post put up by Diet Sabya, had a collage of the original artwork by Niteesh which was done back in 2015, and the photograph of the Jajaabor creation with the ripped off artwork on it. The caption for the post read, Our first ‘This-design-is-from-Pinterest’ moment is brought to you by @jajaabor2017 ripping off @niteeshyadav’s artwork from 2015, and using it as an open-source file, all over their collection. And, it’s not even Day 1 of @lakmefashionwk, yet!!”
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On 27th of January, it came to light that the artwork Hinditype “Borne to be Wild” that has been used by us in few places of our upcoming collection belongs to a talented Graphic Designer @niteeshyadav . We used the artwork simply because we loved it when we were not aware of the original source and we loved it and wanted to use it even more after it came to light that Niteesh Yadav is the artist who created this beautiful piece of work. In less than a days time, while the entire social media community called us names and tagged us as the villains (someone even threatened to kill us, which was actually quite funny), we opened up a dialogue with Niteesh Yadav as to how we could go ahead, give him due credit which he rightfully deserves and figure out the parameters to license the artwork for us to use. In less than 24 hours, we sorted things out and decided to license the artwork for us to use at @lakmefashionwk . All those on social media, who are still concerned should know that they playing the role of the judge and the jury was not the reason why we did what we did! Niteesh Yadav and his beautiful piece of artwork deserves all the credits and we believed THAT WAS THE RIGHT THING TO DO! @dietsabya
The designers claim to have used the artwork simply because they liked it but did not know the original source of it. Once the allegation was brought to light by Diet Sabya, within 24 hours, the designer label replied to the accusation by putting up a collaboration post with artist Niteesh Yadav and giving him credit for his artwork. We are eagerly waiting to see the collaboration collection at the ramp.