Jade Couture is a true way to see creative spirit and fashion
The designer brand was launched by Monica and Karishma in October 2008. Jade is a creation with creative spirit and unique sensibility. Representing traditional Indian crafts in a refreshing avatar remains the label’s forte. This designer due feels passionate for the traditional Indian wear. The collection of jade couture is from the experience of decade in international fashion industry. Jade is one of the design houses that has become synonymous with luxury and elegance. We wonder how Jade manages to bring traditional embroidery and combine it with a new age edgy vibe to create garments that every Modern bride would covet for their trousseau.
Comprising of an eclectic diffusion and an exclusive couture Bridal Heirlooms line, their designs have a global feel that reflects the duo’s international experience. Monica discovered her love for draping at Central Saint Martin’s, London while Karishma honed her skills in fashion at the National Institute of Fashion Technology (NIFT). Ensembles with lucid silhouettes and bold cuts are a major trend this season. Brides prefer to wear something that is comfortable and suits their personal style.
The drama evoked through Parvati’s rhythmic sways has been recreated with tone-on-tone embellishments. The collection features a unique blend of textures, colors and embellishments that come alive in the light. The use of feather light silhouettes and innovative textures elevate the heirloom ensembles. Expect a color palette of champagne, gold, red wine, copper, midnight blue and metallic shades handcrafted in antique gold and silver embellishments. Dramatic layers and delicate, feminine embellishments in warm tones of silver and gold are seen on champagne, shell pink, midnight blue and plum lehengas and gowns.
The collections are created for a global customer, but representing Indian heritage in a refreshing manner.