So, we’re talking foundation today- again. This time featuring a foundation that was super raved about, but also was heavily critiqued. It was equally loved and hated. Those who loved it placed it in their Top 5. But those who didn’t feel the same way, got rid of it like it were the bubonic plague. The foundation is the Huda Beauty Faux Filter Foundation.

We all know and love our Huda Beauty stuff- mainly cuz we end up spending so much of our hard earned coin on them. Launched in October 2017, Huda Beauty’s Faux filter foundation reached cult status and a lot of websites offered waiting lists in order to help people get their hands on the foundation.

But ofcourse, India is always late to the party, and we received the foundation in 2018, but we were ecstatic. I purchased the foundation via Sephora US, so I had it in my vanity earlier than most people here, and I was in love with the foundation.

CLAIM: PRODUCT DETAILS

Faux Filter is a full-coverage velvety foundation, available in 30 delicious shades, that will give you a flawless long-lasting look in just one application. Hiding blemishes, concealing imperfections, and camouflaging dark circles, this amazing formula is packed with ultra-refined pigments that make uneven skin a thing of the past.

The intelligent liquid foundation blends seamlessly with skin and dries to a radiant matte powder finish that looks luminous, not dry or cakey. Enriched with good-for-your-skin ingredients like Argan Oil and Centella Asiatica, both known for their hydrating properties, this fade-proof formula blends seamlessly into the skin, simultaneously working to improve skin texture. Count on #FauxFilter to give you flawless full-coverage with just one pump, or blend together with the Huda Beauty Complexion Perfection Pre-Makeup Base primer for an even, more natural finish.

FIRST IMPRESSIONS

I’m not one to gag over Huda Beauty’s line, but there was one particular video that she had posted which made me want the foundation real bad. I’ll post it down below.

The foundation comes in a stunning range of 30 shades, all named after desserts (yum), and Huda’s website features a shade finder which might help you locate your shade if you’re purchasing it online.

Huda Beauty Faux Filter Foundation
Faux Filter Foundation

Anyway, the foundation comes enclosed in a matte black cardboard package with all the nitty gritty info on it. Opening the box reveals the product package- a plastic cuboid container with a matte black top (which picks up a LOT of fingerprints) and a pump dispenser. I’ll be honest, I was disappointed that the bottle was plastic- at the hefty price point, you’d expect it to be glass. But hey, it warrants for being travel friendly so you can’t be all THAT mad.

Huda Beauty Faux Filter Foundation
Faux Filter Foundation – Pump

Moving along, the consistency of the foundation is pretty thicccc, so you might think it will go on heavy but surprisingly it doesn’t. I always mix my foundation with a blob of MAC’s Strobe Cream for two reasons-

  1. To dilute the foundation
  2. For a dewy glow

Huda also came out with a foundation brush for the product but unless you’re getting it in PR, or are filthy rich, you can skip it and use your regular foundation brushes or beauty sponges, however you choose. Personally, I like using a flat top kabuki brush for this foundation.

Huda Beauty Faux Filter Foundation
Faux Filter Foundation – Swatch
WHAT ELSE

The #FauxFilter is pretty full coverage, and dries down to a powder finish. I felt that the foundation, even though it looks beautiful, synonymous with a IRL filter, the foundation tended to cling to dry patches once it dried down. The #FauxFilter is pretty matte, but works with almost all skin types. It lasts a decent 8-9 hours, but might accentuate pores as time passes, so don’t forget to use a primer underneath and to set it really well. It also isn’t transfer proof, which is sad. Furthermore, it might start feeling a little heavy with the passage of time. I really like the foundation, but I mostly bust it out if I have to go to an event or if I’m going somewhere where there will be lots of picture taking.

Huda Beauty Faux Filter Foundation
Faux Filter Foundation – Blended In
PROS:
  1. Stunning shade range
  2. Works with almost all skin types
  3. Matte finish
  4. Travel friendly
  5. Photographs beautifully
  6. No flashback
  7. Long wearing
CONS:
  1. Pricey
  2. Strong scent
  3. Not transfer proof
  4. Plastic bottle
  5. Sticky finish
  6. Gets shiny