Thanks to the “Fenty Effect”, more and more brands are ~almost~ delivering on their shade ranges. I say almost, but in the general opinion, a bunch of brands that have delivered on the number, have completely messed up the shades themselves. But it seems like one brand is going to be one of the winners – Juvia’s Place.

Everybody’s favourite brand has just dropped their complexion products – and are receiving standing ovations. Juvia’s Place is known for their gorgeously pigmented palettes. Almost everyone who has a majors in beauty, has a Juvia’s Place palette in their drawer. Titled, “I Am Magic”, the range consists of foundations and concealers so far. Setting powders are coming soon.


The brand states on their Instagram, “In a society where there is pressure to be picture perfect, at Juvia’s Place we believe beauty comes in different forms, colors, shapes and sizes. Regardless, of what skin color you are, The most beautiful thing is confidence and loving yourself. You are Magic.”

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The many shades of our I am Magic Foundation ??.

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The foundation line consists of 42 shades, and brags a full coverage, long wearing, velvety-matte finish. The shades are divided into 3 kingdoms (I stan) –

  • Light Kingdom
  • Medium Kingdom
  • Dark Kingdom

Furthermore, the shades themselves are categorized into 8 families –

  • Deepest Dark
  • Deep Dark
  • Dark
  • Rich Tan
  • Tan
  • Medium
  • Light
  • Very Light

Additionally, of course, we’ve got the undertones –

  • Cool
  • Warm
  • Neutral
  • Olive

In other words, its SUPER easy to figure out what your shade is.


Consisting of emollients and amino acids, the concealer provides “intense color without compromising feel and texture” while being nourishing on the skin. There are a total of 24 shades, and it comes in a glass bottle.

The Juvia’s Place I Am Magic range is available for purchase. You can get your shade by buying it either from their website or at select Ulta stores.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.