HRX : Hrithik Roshan
Let’s Live Causality With HRX
Bollywood is associated with two things Fashion and Fitness. Fitness is the first priority to all the divas and actors. Hrithik Roshan has launched his own clothing brand named HRX. Clothes are designed basically for the casual wear. The brand is about fitness and confidence, the two key strengths of Hrithik Roshan. “We are targeting not only his fans to buy the products, but also those looking for affordable quality active casual wear,” -HRX.
Hrithik Roshan has been involved in HRX from day one and he has spent a lot of time on developing the brand’s identity. Roshan said ‘HR’ in the name of the brand is his initials. “Additionally, it is a play on the word ‘hero’,” he said. “The x is for extreme,” Roshan said, adding it could be anything from achieving the best grades, to working harder than your co-workers, to your fitness and diet regiment.
Brand believes that “fitness can change who we are and what we do in all parts of our life.” And the mission of the brand is to motivate and inspire everyone to be the best version of themselves. Tiger Shroff is the brand ambassador. Brand is entirely owned by Hrithik Roshan but different revenue deals is worked out between Roshan, Exceed, Wild East and e-commerce partner. I know that most of us decide every third day to stay fit but on superficial lever, I am one among you. But lately I discovered that your outfit encourages you a lot to actually execute our fitness plans. Its the time to show that you are the best and HRX clothing has really got that confidence. HRX has debuted online through an exclusive partnership with Myntra.com.
Check out the entire collection here: HRX by Hrithik Roshan