H&M Launching Arket a high-end Men’s And Women’s Brand
The brand is looking to offer “durable products designed to be used and loved for a long time. It will sell Arket’s own products alongside a selection of products from non H&M brands. What instantly hits you when you walk into the store is the space, the design and OCD approach to the styling of the clothes and accessories means that you feel calm. The design is definitely all about attention to detail, it makes you focus on the quality of the product and adds a more luxurious feel to the traditional high street shopping experience.
Brand focus more on quality, simplicity and functionality, rather than the trend. The brand is also putting sustainability at the forefront of its proposition, with each piece featuring a tag displaying the country it was made in. Arket’s timeless “archive” collection offers a versatile foundation of products you’ll want to wear again and again. These wardrobe essentials will be repeated through the seasons in varying materials, colors, and proportions to create an ideal everyday attire.
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