So if any of you readers are following me on Instagram, you KNOW that one of my favourite make-up artists is Dubai-based Mohammed Hindash.


Hindash (@hindash on Instagram) started off his career as an artist- with shows in Dubai showcasing his talent and skill on canvas and eventually paved his way into the beauty community. Ranging from drawings of models on canvas to doing their makeup, Hindash is definitely one of the most insanely talented artists out there.


Throughout the time I’ve followed Hindash, I’ve seen him work on multiple campaigns with multiple leading brands. He was in MAC’s Fix+ campaign that was shot during Paris Fashion Week. He worked on Huda Beauty’s campaign for the Rose Gold Remastered palette. He’s collaborated with Charlotte Tilbury to recreate her iconic looks prior to the grand Charlotte Tilbury store opening in Dubai Mall. His work has been featured on several brand pages, and rightfully so. Hindash’s soft and sophisticated beauty looks have become inspirations for me (not that desi people prefer soft. They just want to go all out all the time – either way, everybody has their own choices)


More recently, Hindash came out with a product of his own, in collaboration with Middle Eastern beauty brand, Wojooh Beauty – a long wearing, jet black eyeliner pencil, symbolic with Hindash’s signature and oh-so sharp cat eye looks – to give you flawless wings for days.

If you were to see the Hindash x Wow by Wojooh campaign video, you’ll notice that all the artwork visible is Hindash’s own. And they’re A LOT. Goes to show that his talent isn’t restricted to either paper or people.

The eyeliner is said to be waterproof and is basically a brush tip eyeliner, which is super fine. The eyeliner is available only in one shade – Hindash Black – and the inspiration behind it is Hindash’s artwork, which basically guarantees it will be as black as my future (lol) and pretty darn long wearing, hence the “extreme wear” label.

Unfortunately, as of right now, the eyeliner is available only in the Middle East, online on or at Wojooh stores nationwide. The team is said to be working on International deliveries, and here’s to hoping that they succeed in that endeavor.

I have already placed an order for two of his eyeliners and I’ll be updating this post whenever I receive them!

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.