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#GucciHallucination Campaign is inspired by exceptional art and creativity

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Electic, contemporary and romantic is all that you say to Gucci products. They represent the pinnacle of Italian craftsmanship. Ignasi Monreal is a name that pops up frequently in this lexicon. The young Spanish artist behind Gucci  2018 summer campaign that went by the hashtag #GucciHallucination, has taken the brand’s communication prowess to the next level. The #GucciHallucination campaign will be carried forward with a limited-edition line-up of nine T-shirts and sweatshirts. Just scroll our gallery and check the amazing concept described in the collection and the one who created this art.

“A Gucci Hallucination, the Spring Summer 2018 campaign imagines paintings that feature imagery from classic artworks with characters dressed in the collection’s colourful and printed designs by Alessandro Michele. Describing the paint colours used in his works it’s an ironic twist on the reality: all of the illustrations were created digitally. ” the brand shared about this campaign. With no limits to the fantasy that can be created with illustrations, the images take us on a journey through the three elements earth, sea and sky. One minute you’ll be submerged in the sea with sheer dresses that end in mermaid tails and the next floating above the clouds.

The entire collection will be available from today onward at Gucci.com. So time to check the collection and buy something will be exceptionally new to your wardrobe.

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