Gone are the days when primers were used only for a singular purpose. Nowadays, primers come in combination with skin care – if you remember the new Banana primer by Ole Henriksen, or the primers by Cover FX?
Which is actually very ingenuous, considering everything is so fast paced. You apply your primer and boom! You get your skincare in as well.
Milk Makeup, the brand that has been a best seller since it’s inception in 2016 is also coming out with a primer. But this one promises to hydrate the fork out of your dry skin, and also keep your makeup in place.
THE HYDRO GRIP PRIMER
TAKE YOUR SKIN ON A TRIP.
HIT OF HYDRO
Hemp-derived cannabis seed extract hydrates to plump and smooth for blissed-out skin.
GRIP IT
A shot of blue agave extract forms an invisible layer to grip makeup for all-day hold. Allow formula one minute to fully absorb to activate full grip effect.
DOSE UP
Aloe water, cherry blossom, hyaluronic acid, and B vitamins boost skin for a healthier-looking base and a glassy, post-hot-yoga-class glow.
UNIVERSAL GOODNESS
Silicone-free, oil-free, green-tinted formula blends in clear to work across all skin tones and types.
DIRECTIONS
- Pump 1-2 shot(s) of primer on the back of your hand.
- Blend a thin layer onto clean skin before makeup application.
- Allow formula one minuteto fully absorb to activate grip for all-day hold.
- Layer foundation and other makeup on top for smoother application that lasts all day. Or wear alone for fresh-faced, glassy skin.
Milk Makeup’s Hydro Grip Primer goes for $30, and is available starting March 8th at milkmakeup.com and sephora.com. Additionally, it will also be available in-store at Sephora.
