If you’ve ever been on the Internet, you’ve heard of Orange Is The New Black. And if you’ve watched the series, you know who Flaca is. Moreover, you KNOW she’s famous for her iconic eyeliner. What makes the world so small is that makeup artists use the Kat von D Trooper liner to give Flaca her wings. And, true to her prophecy, Jackie Cruz, who plays Flaca, is the face of the new KvD mascara.

“It was extremely intuitive for us to choose Jackie because she was already inherently a friend of the brand and we loved her aesthetic,” Kelly Coller, Head of Global Marketing and PR for Kat Von D Beauty, explains.


This mascara comes after a 5 year long wait. The brand was focused on getting the formula just right, and true to itself, is vegan.

Kat Von D Go Big or Go Home Mascara is an extreme volume vegan mascara, powered by plant-based fats. This long-wear mascara has a smooth texture that glides onto lashes for big, blown-out volume, delivering an eye-opening effect that lasts all day and actually doesn’t smudge or flake.

In high-pigment “Trooper Black,” lashes stay saturated and true-black until you go home. Get a perfect application with the custom-designed Fluff Brush: Its wavy fiber bristles catch and coat each lash for fluffy full coverage.

Formulated with a vegan blend of olive and sunflower oils (instead of beeswax which is commonly used in mascara). Kat Von D Go Big or Go Home has everything you want in your volumizing mascara…the only fluff is in the brush!

Apparently, regardless of how much you layer this mascara, it stays flake, smudge and clump resistant. And if you’re a fan of the Trooper eyeliner, you’re going to love the Go Big Or Go Home.

The new Kat von D mascara retails for $23, and is available at Sephora and on the brand’s website.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.