Ginger By Lifestyle give you the inspiration to take your life in an easy way
‘You are too dim’, ‘ ‘You are just too thin’, ‘You are too outspoken’, ‘You are to this, you are too that’… in a society in which labels come easy and women are judged on the basis of how they look, dress and behave, Ginger by Lifestyle takes on tags heads-on within an empowering video that is released.
“Why should you need to meet criteria you don’t subscribe to or concur with?’ ‘does fair beautiful?’ ‘Why should flat or fat make you feel more or less?’ ‘Why do your fashion choices carry the load of talking up for your doubts?’ It’s questions like these that the brand Lifestyle attempts to raise from the monologue-backed video, based on the subject #ImperfectlyPerfect.
“Locate my complexion too dark for your own liking? I don’t care because my skin shines like molten copper”; “You confuse flesh for attractiveness. I’m a warrior; my entire body armour,” says the voice in the movie as the woman struts with confidence.
Without looking for validation, and while advocating girls to observe who they are. The brand celebrates the uniqueness of women, the differences, and the quirks. Because that’s what makes each of them beautiful. It’s what makes them badass real, strong, and above all, perfect in their own different way.
At a time when women are young as in their teenagers are left exposed in the face of unrealistic social expectations in regards to their body, behaviour, and decisions. This campaign is making the right noises about observing the flaws, and can be a novel attempt at driving home the concept that ‘naysayers can label you, hashtag you, place you in boxes, however, you stay unperturbed because you know you are beautiful in your own skin with all your imperfections’.
Love Your Own Self.