With a solid 8.8/10 on IMDb, Netflix’s Stranger Things is the perfect upgrade on X-files. Hence, the TV show has fans in almost all age ranges, owing to it’s Sci-Fi nature. The show is responsible for skyrocketing some amazing careers, especially that of Eleven, aka Millie Bobby Brown.

Beneath all the layers of Hollywood fame, Millie is just like any other teenager. That includes wanting to look good at all times, and taking care of herself. And it is due to this need, and the lack of products aimed towards teens in the market, she sat down and conceptualized a beauty brand. 2 years along, the brand has a name – Florence by Mills.


If millennial pink can be a hot seller, why not Gen Z lavender? Brown’s brand is full of the colour – including the website and the packaging of her cutesy items.

Florence is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs—everything she’s learned along the way has shown her that beauty is really all about loving and expressing ourselves. That’s why she named the brand after her great-grandma, a woman who embraced herself and did things that made her happy all her life.

Florence by Mills is about defining beauty on our own terms. No rules. No struggle toward perfection and no boring beauty standards. Just us, playing with how we want to look, feel, and live. The brand has products that are crazy clean, super easy, and always fun.

Millie’s thought process behind Florence was wanting to create better options for the people in her age group. But it doesn’t mean it won’t help if you’re older. Since the brand’s mantra is basically calling out other brands that demand you change, Florence is about being happy by just being yourselves. And that is something every age group needs.

Florence By Mills
Source: Brand

The brand is subdivided into easy beauty and even easier skin care. Lots of cool pieces like the whale shaped eye patches, glow pads and a vivid mask – you’ll want them all!

Millie’s faves are the Dreamy Dew moisturizer and Look Alive Eye Balm. In the beauty section, the Glow Yeah Lip Oil and Cheek Me Later cream blushes take the cake. (Even Millie’s own friends didn’t know that she was naming the blushes after them! BRB, gonna look for new friends.)

But perhaps the most important thing about Florence by Mills is not the fact that it’s a clean, cruelty free, vegan brand. But the fact that it also has a good cause. One of Millie’s best friends, Olivia, passed away with cancer. Her brand, in honour of Olivia, is proud to donate proceeds to the Olivia Hope Foundation – so that Liv’s dream of finding a cure for childhood cancers can come true.

If you’re up to channeling your inner Eleven, head on up to the Florence by Mills website. But be warned, most of the items are sold out.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.