Rihanna isn’t one to ignore inclusivity. Consequently, if she were to launch a mattifying primer with her brand, Fenty Beauty, it was only a matter of time before a hydrating one was announced. And all of us with the dry flaky Sahara desert skin are in luck – because not only is Fenty giving us a Hydrating Primer in their Pro Filt’r series, they’re also adding in a hydrating foundation!
FENTY BEAUTY PRO FILT’R HYDRATING PRIMER
INSTANT HYDRATION, SOFT SILK FINISH.
EXTENDED MAKEUP WEAR.
Give it to me quick:
A lightweight hydrating makeup primer for normal to dry skin that instantly nourishes. With a silky-smooth formula that keeps skin comfortable all day while improving and extending foundation wear.
Tell Me More:
No more dry spells: Meet the lightweight yet moisture-rich face primer that instantly hydrates skin without weighing it down. The Pro Filt’r hydrating primer keeps your skin hydrated and comfortable all day while making your foundation last even longer. With the help of Grape Seed Oil and Sodium Hyaluronate—known for their hydrating powers—this fast-absorbing formula feels incredibly silky-smooth. Furthermore, it melts into skin without a trace, delivering a soft silk finish that normal to dry skin types will love.
Paired with any Fenty Beauty foundation, it also works instantly to soften skin, smooth away dry patches, and create a filter-like blurring effect. The result? A fresh, flawless canvas that lets makeup glide on smoothly and evenly while helping it last all day without caking or settling.
The Pro Filt’r Hydrating Primer launches alongside the Hydrating Foundation on the 15th of August. It will retail for $32.
