Before you can finesse your makeup, you must take care of the canvas. And for similar purposes, Jouer Cosmetics is giving us major skin care goals for 2019. The brand has sneak-peeked their new item on Instagram, and although we don’t have all the details yet, we still know enough.

The Essential Hydrating Clay Mask by Jouer is their first mask since their genesis. According to the brand’s founder and CEO, Christina Zilber, the clay mask was 2 years in the making. And is “a purifying clay mask that is super hydrating.” Sounds pretty good to me. Especially since clay masks mostly dry your skin out.

Jouer cosmetic’s Instagram page posted a few stories on the clay mask with their product development team member, Jade. In the stories, Jade talks about the packaging, the product and the gift with purchase.

The mask comes in a beautiful Jouer pink and champagne gold box.

The box contains a dual ended brush – one side is a spoon end to pick up product, and the other is a silicone spatula for application and spreading the mask all over. The brush makes the clay mask easy to apply, and of course it is easy to clean.

The clay mask is present in a gorgeous glass jar, making the packaging super luxe.

Benefits of the mask include detoxification. It also addresses impurities, breakouts, and helps with oily skin troubles.

  • Kaolin clay
  • Hyaluronic acid
  • Jojoba oil
  • Almond oil
  • Avocado oil

Kaolin clay helps with the oily skin, while the hyaluronic acid prevents the skin from drying out. Similarly, multiple oils in the clay mask give you nourishment, and eventually soft skin.

Along with the mask purchase, you get a micro fibre towel. Which can be used for makeup removal and also to remove the clay mask. All you have to do is wet the towel with warm water, wring it out and use it on your face. Voila! Clean skin!


The Jouer Essential Hydrating Clay Mask will be available for purchase on January 15th, 2019.