Eco-friendly Celebrities Who Are Environmentally Conscious
Eco-friendly Celebrities Take on Fashion and Environment
Eco-friendly celebrities are assumed to indulge in a luxurious and glamorous lifestyle and be far removed from the thought of sustainable fashion, but apparently not. The latest buzz in the fashion industry is fair trade,sustainable and environmentally conscious products thanks to many celebrities who are bringing attention to these issues. We love that a few eco-friendly celebrities are leading the way for ensuring the products we buy are eco-friendly and are doing so with style. Have a look at how these celebrities are making us question the story behind the products we purchase today.
At the top of the list of celebrities promoting fair trade in the fashion industry is Emma Watson. For Watson, who is also a UN Women Goodwill Ambassador, promoting fair trade and ethical standards in fashion is something closely aligned to her personal values. In 2010 Watson launched her Feel Good Style site dedicated to sustainable fashion and natural beauty and helped British fair trade brand People Tree create three collections consisting of organic and fair trade clothing. Watson also worked with luxury designer Alberta Ferretti to produce an eco range called Pure Threads back in 2011 and says, “I will work for anyone for free if they’re prepared to make their clothing fair trade and organic. It’s really hard to get people interested.” One of the reasons Watson gives her attention to fair trade is because it gives people the opportunity to help themselves out of poverty in a sustainable way, rather than relying on charity hand outs.
One of the most famous eco-friendly celebrities who also happens to be a designer is Stella McCartney whose fashion house uses sustainable and environmentally friendly practices including the use of organic fabrics, renewable energy to keep the stores running, not using PVC, and joining organisations that promote ethical business practices. McCartney is a lifelong vegetarian and because of this and other environmental reasons she does not use leather or fur in her designs. McCartney has set a standard for her peers to follow, demonstrating that the industry can adapt to make ethical, sustainable garments and that people will buy them. McCartney says, “There is a vested interest because we live on this planet and we need to look after it, as without it, we have nothing. So it’s just not the fashion industry, it’s every single industry.” McCartney also inspired a new Twitter hashtag #itsnotjuststella that is bringing awareness to the sustainable fashion revolution, in particular less prominent brands who are also producing ethical fashion.
Lauren Bush Lauren
Lauren Bush Lauren is the founder of FEED project, a handmade bags and accessories company that donates profits from its sales to organisations that supply meals to children in need, in an attempt to fight global hunger. The bags are also made at a fair trade factory, which creates safe and fair conditions for its workers. The project is currently expanding with a new initiative, which sets to raise money for one million meals for hungry and malnourished children, in addition to the 84 million meals it has already raised. With Lauren’s family’s political influence and her husband’s family’s fashion influence (she is married to David Lauren – son of Ralph Lauren) it’s refreshing that she is choosing to use her power and influence to pursue social entrepreneurial ventures.
Multi talented Rosario Dawson is the founder of Studio 189, a company that uses fashion to implement social change and eco-friendly practices and create opportunities for empowerment, education and employment of artisans. The e-commerce site provides a platform to promote African made pieces of casual basics that have all been hand-dyed. This business model ensures the preservation of the local artisan techniques that have been passed down from previous generations and helps the women to sustain an income. Dawson says, “Our mission is symbolic. Within the brand itself, you’ll see an adinkra symbol that we use all the time. It says, “Help me and let me help you.” It is a symbol that is used throughout all of West Africa. It’s about cooperation, collaboration and interdependence. Working and helping each other is the whole basis of our line.”
Actress turned lifestyle guru, Gwyneth Paltrow is taking a stance for environmentally friendly fashion. Paltrow’s company Goop has partnered up with Amour Vert to create an eco-fashion line of shirts that are made from organic fabrics, silk dyed and printed with low impact dyes. The shirts also promote sustainable practices with one tree to be planted in the Tahoe National Forest for every shirt sold. This isn’t Paltrow’s first time advocating for sustainable fashion; the actress has also collaborated with many fashion figures including Stella McCartney and Ecoalf to produce other eco-friendly